More frequent engagement with more relevant content

a) By setting their areas of interest within the SION M&A Circle members ensure they are only updated with content that is relevant and interesting to them. They have control of what, when and how that content is delivered so they are more likely to engage with it.

b) The differing types of content delivery (posts, RSS feeds, discussions, ...

Enables better viral marketing - "tipping things on"

A lot of M&A Circle attendees come because a contact forwards the event invite. With SION MAC, there will be a lot more discussion pre and post the event, and thus more potential content that will be forwarded around. Those receiving these emails will need to  sign up to enter SION MAC to view the post threads resulting in more names on the MAC list, and potentially more ...